What does the new Nokia 808 Pureview technology mean for mobile photography?
I have been dreaming of such a phone where I don’t need to take my Contax T3 just to get reasonable quality images. I believe this phone is a game changer and a huge threat to Sony, Olympus, Canon, Samsung, Nikon and others. Many people will bemoan the use of the dying Symbian platform, but when it will come on Windows (properly implemented - without traditional Microsoft bugs) then it may well become a mainstream product.
Why is the Nokia Pureview technology a game changer?
CaNikon and other camera companies are still looking at photography as it was in the 20th century, a tool for taking pictures. But how many of these cameras, even the point & shoots, allow for accessing the Internet, uploading photos and sharing them? I have not heard of any. We don’t take pictures just for us but to SHARE.
When I take a picture, it is nice to add a personal touch instead of taking the jpeg straight from the camera or the phone, and sharing it on any social media site. That is why Instagram has been a great hit, and is now owned by Facebook. Photoshop is also at risk here as it is catering to the same CaNikon companies.
Now imagine a possible scenario of the future:
1) Windows phone with Pureview tech (coming soon)
2) Instagram in partnership with Silver Efex Pro bundles a pro paid service on top of its free offering
3) Facebook and Instagram are fully integrated
4) Facebook buys off Flickr or better yet partners with Yahoo! because Yahoo! needs a deeper connection to social media.
5) Flickr offers its subscribers the option to sell their images.
Now how does that sound? Look forward to hearing your views.
Best,
Sharafat Paracha
“Collaborative
Creative
Communication”